Company: Newpark Hotel- Escape Health Club and Spa
Location: Kilkenny



Full-time, Permanent

Job Title: Director of Sales & Marketing Newpark Hotel

Responsible to: General Manager

Purpose of Job: To maximise the sales potential and achieve revenue budgets through business development.

Duties and Responsibilities:

  • Reporting directly to General Manager, the Director of Sales & Marketing is responsible for business generation.
  • Identifying opportunities locally, nationally and internationally and build relationships with key individuals and organisations.
  • Manage existing accounts and develop new accounts from corporate markets for bedroom, meeting and event business for the Newpark Hotel.
  • * Participate in all sales activities including sales calls, corporate entertaining, social events and promotions.
  • Responsible for Sales Administrator, ensuring weekly tasks and activities are set for them and ensure all telephone calls, emails etc. are dealt with and / or logged promptly and efficiently when off site.
  • To Represent Newpark Hotel (and Flynn Hotel Group, where necessary) at trade exhibitions, consumer fairs, shopping centres, workshops etc., and to become involved in associations which may benefit hotel sales.
  • To negotiate and seek out Conference/Corporate business for the Newpark Hotel
  • Send out all Corporate Contracts.
  • To entertain clients and carry out, familiarisation trips, and client entertainment as required
  • Co-ordinating RSVP lists for corporate evenings.
  • To assist with site inspections for potential and current Corporate Accounts
  • To co-ordinate Mail Shots / Mail outs / Leisure E-zines etc.
  • Promote a selling environment throughout the hotel.
  • To be aware of relevant competitor information and market changes and to recommend/initiate changes in our services as necessary.
  • Liaise closely with other departments in all hotels including Food and Beverage, Rooms Division and Conference and Banqueting.
  • Maximise all sales opportunities and ensure sales leads generated are actioned or referred according to departmental standards.
  • Encourage customer feedback and to ensure this is passed on and dealt with via the appropriate channels
  • To assist in Group paperwork and reports.
  • To have complete and thorough knowledge of all facilities and services Newpark Hotel can offer our clients – menus, beverages, prices, room sizes and audio visual services
  • Involvement in Hotel’s social media outlets and liaising with PR company for same
  • Travel is expected for sales calls and trade shows etc. as will be required.
  • To be aware of the main market developments that influence business or create favourable market conditions.
  • Ensure the accurate processing, distribution, filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations and cancellations.
  • Report all sales activity to General Manager on a weekly basis.
  • Execute quarterly sales and marketing plans to focus and adapt activity to support business needs..
  • Ability to achieve specific targets and motivate sales team to achieve these targets.
  • Protect and promote the reputation of Newpark Hotel at all times in any sales and marketing activity.
  • Manage the property’s reactive and proactive sales efforts.
  • Create and develops marketing communication activities.
  • Suggest innovative marketing ideas to grow market share.
  • Identify public relations opportunities to compliment the overall sales and marketing strategy.
  • Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for Newpark Hotel.
  • Focus on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
  • Note: The above is not intended to be an exhaustive list and you will be expected to comply with any reasonable requests or duties directed by management.

Job Types: Full-time, Permanent


  • Sales: 5 years (Preferred)


  • Bachelor’s (Preferred)